FLOWERBOMB BY VIKTOR&ROLF FRAGRANCES NAMED PRESENTING SPONSOR FOR ‘SKY BLOOM’ AT EDGE NYC

Flowerbomb Ruby Orchid by Viktor&Rolf, the iconic floral perfume, has been announced as the presenting sponsor for Sky Bloom, the new floral immersive experience taking over the sky deck at Edge at Hudson Yards. Guests are able to enjoy the floral arrangements created by Ivie Joys Flowers while taking in the best views of New York City.

Rising 1,131 feet in the air and extending out 65 feet from the 100th floor of 30 Hudson Yards, Edge is the highest outdoor sky deck in the Western Hemisphere with an outdoor viewing area that features a breathtaking glass floor, angled glass walls and outdoor skyline steps from the 100th to 101st floors. Edge is also home to City Climb, the highest external building climb in the world. Located atop the sky deck, City Climb challenges guests to scale the outside of a 1,200+ foot supertall building, then lean out from the outdoor platform at the top of the skyscraper.