The Martell Sneaker Atelier at SNS New York
Just in time for the holidays, Martell Cognac invites consumers to experience “The Martell Sneaker Atelier,” a one-day only consumer event on December 14th, 2022, at SNS New York, located in the heart of the Meatpacking District, from 3:00pm – 7:00pm ET. Consumers will experience a first-of-its kind collaboration with Fe, founder of womenswear brand Fe Noel and CFDA Vogue Fashion Fund recipient, will introduce brainwave technology to inform one-of-a-kind sneaker designs as unique as the individual. Attendees 21+ can sip festive Martell Blue Swift cocktails and while time permits, enjoy a complimentary sneaker cleaning from Jason Markk, pioneer and most-trusted name in premium shoe care.
Brainwave sensing headsets will interpret positive holiday memories into vibrant patterns incorporating Fe’s signature color palettes before translated into truly unique sneaker designs. Each sneaker will be hand painted live on-site and receive a finishing touch by Fe, custom gold charms designed in collaboration with New York-based jewelry artist Johnny Nelson.
Consumers are encouraged to sign up at https://themartellsneakeratelier.rsvpify.com
DATE: Wednesday, December 14, 2022
TIME: 3:00 pm – 7:00 pm
LOCATION: SNS New York
22 Little W 12th St
New York, NY