Jeep® 4×4 City Camp

The Jeep® brand is bringing an unforgettable, larger-than-life experience to New York City for the highly anticipated return of the Jeep® Cherokee, celebrated at Jeep® 4×4 City Camp in Domino Square. This one-of-a-kind activation is free to the public and transports guests through the Cherokee’s rich history and cultural impact, transforming Domino Square into an interactive playground of nostalgia, adventure, and community. Guests can take part in photo ops and unique experiences, play games, enjoy DJ sets, and eat from food trucks.

Attendees at Domino Square can take part in:

Interactive nostalgia zones for photo ops

Lawn games, including cornhole, Connect 4, and Giant Jenga

A public volleyball court open to all visitors

Live music sets by DJ Perly (Friday, August 22, 3:00–5:00 p.m. and Saturday, August 23, 6:00–8:00 p.m.)

Food trucks serving local favorites (Friday and Saturday, 11:00 a.m.–7:00 p.m.)

The event brings the Jeep® Cherokee’s heritage to life across four decades, with immersive, photo-ready environments and heritage vehicles that capture the spirit of each era. Visitors can step into a 1970s campfire under the stars, hang out in a neon-lit 1980s garage, relive the AIM-filled bedrooms of the 1990s, and hit the road at a 2000s-inspired gas station stop – each paired with the Jeep® Cherokee model that defined that era.