HUE Affair NYC 2025

HUE Affair takes over the Metropolitan Pavilion (110 W. 19th Street, New York, NY 10011) for an unforgettable day of beauty, culture, and connection. Presented by CVS Pharmacy and powered (tech) by MYAVANA, this curated one-day experience invites attendees to shop, discover, and vibe with the best in Black-owned beauty and lifestyle.

Spanning hair, body, wellness, and more, HUE Affair is not your average expo—it’s where legacy meets the next wave, and commerce is powered by community. From 1–6pm, nearly 1,000 guests will immerse themselves in a space designed to spotlight 50+ dynamic brands, celebrate textured hair and melanated skin, and remind the industry where innovation is really happening.  HUE Affair’s collaboration with CVS Pharmacy elevates this year’s experience for both brands and attendees—centering the community consumer by offering real-life access to shop their favorite products and discover new ones. It’s a unique opportunity to drive trial, awareness, and sales all in one place.

HUE (short for Hair Unites Everyone) was created to amplify the voices of Black entrepreneurs and build direct bridges between brands and the consumers who love them. After activating in cities across America over the years (previously hosted in Austin, Chicago, and Philadelphia), the event returns to New York during Black Business Month for its most elevated experience yet.

This year’s lineup includes leaders like Camille Rose and CANTU, emerging names like Kativa Curly Plex and Pardon My Fro, and cult favorites like Bask & Lather Co., allowing attendees to shop brands you’ll find on CVS Pharmacy shelves and beyond IRL. Guests will enjoy an enhanced marketplace experience featuring on-site hair analysis powered by MYAVANA, delivering personalized hair care insights, curated swag bags filled with coveted products, a live DJ setting the vibe, and a brand-new food alley offering small bites and bold, flavorful fare. Whether you’re a beauty lover, a brand loyalist, or just want to see what the future of beauty looks like—you belong at HUE.

Tickets on sale now, visit hueaffair.com

Follow @hueaffair for updates and exclusives.

HUE Affair NYC
Saturday, August 2, 2025
1-6 PM
Metropolitan Pavilion, 110 West 19th Street, New York, NY 10011