HI-CHEW Dessert Mix Truck

HI-CHEW®, the immensely fruity, intensely chewy candy, is kicking off the summer season in style by bringing back the nostalgic feeling of a dessert parlor to modern-day New York – with a sweet twist! This exclusive one-day-only event promises to delight brand fans with a unique experience inspired by the new HI-CHEW® Dessert Mix flavors – Strawberry Ice Cream, Key Lime Pie, and Candy Apple – capturing the cool essence of classic summer treats, warm sunny days, and refreshing desserts. The vibrant truck interior, filled with dessert and candy-inspired decor, provides an interactive experience that will surely add some fun to weekend plans. Upon arrival, guests will complete a one-of-a-kind “What’s Your Dessert Personality?” quiz to uncover their perfect HI-CHEW Dessert Mix soulmate before entering a candy-filled adventure. Guests will have the opportunity to order from the HI-CHEW Dessert Mix menu and receive a custom and reusable flavor-inspired package filled with a delightful assortment of the latest mix’s innovative flavors. To commemorate their visit, each guest will also receive an exclusive HI-CHEW Dessert Mix flavor-inspired enamel pin of their choosing. The experience doesn’t end there – the truck will also feature a fun and nostalgia-filled photo area where fans can capture their candy-filled memories and share their sweet experience on social media.