AIGA NY presents Beyond the Jersey: The Design of Sports

The design playbook behind sports culture.

From the court to the campaign and the field to the forefront, design has become an undeniable force shaping the culture of sports. This conversation explores how graphic design, branding, and product development intersect in the fast-moving world of sports marketing with a spotlight on the rise of “arrival fits” and how pro sports have turned tunnel walks into a stage for style and identity.

Our panel brings together leaders at the forefront of sports and design: Rich Tu,Executive Creative, Director and Partner of Sunday Afternoon moderates a conversation with  Suzanne McKenzie, Founder and Creative Director of Able Made, whose brand blends fashion, activism, and sports culture, and Candice Drakeford, Creative Director of the WNBA, shaping the league’s visual voice and cultural impact, and Anthony Harrison, graphic designer and art director, whose work across music, fashion, and sports has helped define contemporary culture.